Skip to content
Cardix Casino Blog

Toto Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to historic achievements in F1

Mercedes team principal Toto Wolff is in advanced talks to sell part of his ownership stake in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – following the McLaren team was appraised at £3.5 billion in an adjustment to corporate structure in September.

The Austrian executive, who holds one-third of Mercedes F1, would sell a shareholding approximately 5%.

The 53-year-old will remain as team boss and CEO should the deal proceed.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes and chemicals giant Ineos Group, who both hold one-third of the enterprise.

An official representative stated: "We are providing no official statement on this. The management structure of Mercedes F1 stays unaltered, and all three partners are fully committed to continued achievements of the brand in Formula One."

Valuation Growth

The deal would represent a substantial rise in worth of Mercedes F1 since Ineos acquired its share for £208m in 2022.

This surge reflects the expansion in market values of Formula 1 outfits in the past few years due to the increasing appeal of the sport globally.

This was also seen in the box-office performance of the Formula 1 film starring Brad Pitt, which debuted in summer 2023 and has grossed more than $630 million (£458 million) at cinemas worldwide.

The film represents Pitt's most successful movie and the highest-earning sports movie ever released.

Present Standings

Mercedes are runner-up in the constructors' championship, trailing McLaren Racing, with three races remaining this season.

Their lead driver George Russell has won two of the 21 races this year and is in fourth place in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a record eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

TM
Written by

Tamara Mccoy

Marcus Thorne is a gaming industry analyst with over a decade of experience reviewing online casinos and slot games.

Cardix Casino Blog

Type to search articles.